Taste the fresh in the Northern shoreline’s 4 great regions and 7 big harbors
The New Taipei City Government today (8/30/2013) introduced the Wanli crab’s commercial identification logo (a crab with red Wan word) to the public. The Wanli crab is Taiwan’s best sea crab. Thirty restaurants around shoreline’s 4 big areas and 7 harbors, unites with one another to publicly list the brand and proposes Wanli crab’s private home cuisine with local flavor. All the tourists and gastronomists are welcome to the hometown of Taiwanese sea crabs – the New Taipei City. On the trip of food treasure hunting, you can be the first to taste the in season’s Wanli crab.
Mayor Eric Chu expressed that the Taiwan’s best sea crab – Wanli crab will not only be sold in Wanli this year but also will be promoted in harbors, Fishermen’s Associations and restaurants in Jinshan, Shimen, Gongliao, etc. Therefore, when people visit those mentioned regions, they can all enjoy the in season fresh and delicious Wanli crab.
Chu said that a new business identification logo for Wanli crab uniting with different industries was introduced, and so far there were Yingge ceramic artists, Fish processing companies, the local famous baking store – Nick bakery shop, Taiwan Beer Company, Tourism agencies cooperating with the Government to promote Wanli culture products which can benefit more people.
Chu mentioned that the advertisements of the brand CF and the press conference this year will be shown with the fishing village’s roadside banquet, having interesting ideas similarly to the current popular movie “Zone Pro Site,” which conveys the ideas of the New Taipei City’s local crabbing culture and fishermen’s delicious civilian food.
Lin Jieyou, the director general of the Government Information Office, said that Wanli crab included the three wild sea crab types: Hua crab, Sandian crab and Shi crab. Eighty percent of them were caught by crab-fishing professional Wanli fishermen majorly within the area of “Northwest fishing region” outside of the New Taipei City. By learning from European and American food and material system, the Government creates the Wanli crab brand, which successfully produces a profit more than NT$0.7 billion.
Lin said that to emphasize the special traits of the natural Wanli crab and the local product images as well as reveal the difference among the Wanli crab, imported crab and cultivated crab, the New Taipei City Government specifically commissioned a new generation designer, the ROC Designer Association director general Chen Bingliang, to build up a brand new business identification logo for Wanli crab.
Those shops which first received the authorization and hang the logo were the 30 sea food restaurants across the big four areas and the seven big harbors to the shoreline of the New Taipei City. Because of the closeness to the “Northwest fishing region” and harbor collecting points and the Government’s advice, people can taste the fresh and delicious Wanli crab earlier than others in these restaurants with reasonable price.
The Government Information Office said that consumers can go to taste Wanli crab in the restaurants with the Wanli crab logo, and they can also verify the authentication of the crab, the real Taiwanese wild Wanli crab, by checking if the crab is tied with the fluorescent green ropes.
In addition, the New Taipei City Government negotiates with the crab fishermen who form a squad called Chinese Fishing Association for promotion of the Wanli crab to allow consumers to be able to purchase the freshest Wanli crab. Every Friday from 6 p.m. to 8 p.m. in September, the squad will run the Wanli crab sales for limited time only in the harbor area in front of the Yeliu elementary school, which is the first time in crabbing history.
Supply and crab types depend on that day’s yield until sold out, and all purchases were paid by cash. The event may be adjusted due to the weather, so please check our Facebook page one day before the event.
